Brand identity for a new residential complex in the centre of Vladivostok
Inlove — Brand identity for a residential complex
A real estate development company approached us with grandiose plans. There is an expensive and ambitious project for a new residential complex from famous designers. Everything about it is perfect: location, exterior design, materials. The only issue was the fact that the diamond was rough.
(About the project)
Logo design and brand identity
Expertise
Develop brand identity for a new residential complex in the centre of Vladivostok.
Tasks
The house under construction is going to be for living there only short terms, as there is insufficient sunlight up to the fifth floor to be called residential in its full meaning; there is insufficient sunlight up to the fifth floor. However, this does not mean that people will not live in it; on the contrary, the residential complex is positioned as a family one. Only instead of flats in which you can get a residence permit, there will be flats in which this cannot be done. The price will be lower — this is a plus; a recording studio may be opened next to your apartment — this is a minus.
That is why it was important to create the image of the house as exclusively family-friendly in order to attract the right audience.
That is why it was important to create the image of the house as exclusively family-friendly in order to attract the right audience.
Residential complex features
The customer came with a very interesting and beautiful reference. He showed a good example of a Western company in residential complex branding. We understood, but were not afraid, that it would be difficult to compete with a completely finished project, when we only had naming.
Western-level brand identity
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We decided to be interesting and bold. Let’s say right away that we were very inspired by the project itself. The house is a truly bold design solution, cool architects are working on it. Within our city, the project looks especially fresh and ambitious.
Lettermark logos are often very interesting, but some clients don’t think so. For many, a logo is just a picture, but the point is not that, but the identity itself — the brand identification system, which consists of many things.
To create "convex" elements which are easy to work with and which will help the brand to stand out, without mentioning it — is top class.
To create "convex" elements which are easy to work with and which will help the brand to stand out, without mentioning it — is top class.
Lettermark or logo symbol?
We offered 4 options. Moreover, we presented it differently from the regular way: on a white background, on a business card or any other familiar layout. We went further and showed the way the logo would transform depending on different tasks.
Living logo
For example: we took a logo and, in addition to its location on the banner, integrated it into a pedestrian zebra crossing, created a fence in the shape of the logo, changed Malevich’s square to fit it, made sushi with it… That is, we created those very memorable elements that people would recognize and relate to the residential complex "INLOVE".
We fully thought out and presented 4 completed versions of the future corporate identity and future concept to the customer’s choice.
Each of the options was carefully thought out, even the chocolate colour, which can be made into a branded gift for new residents.
Each of the options was carefully thought out, even the chocolate colour, which can be made into a branded gift for new residents.
Concepts
Put yourself in the customer’s place, then plunge into the world of fantasy and branding, carefully studying 4 created concepts.
Which of these would you choose?
Which of these would you choose?
Concept #1
Concept #2
Concept #3
Concept #4
The logo that the customer has chosen consists of a sign and a text part inscribed in it. The sign consists of two connected elements and follows the shape of the arch of the entrance group of a residential complex (arches are one of the most important decisions in the design of a house).
The arches connected together resemble the letter "И". The developed identity includes a logo, brand pattern, font, colours, guidelines and many working recommendations for its use.
The arches connected together resemble the letter "И". The developed identity includes a logo, brand pattern, font, colours, guidelines and many working recommendations for its use.
Choice
Despite the fact that the customer came for a lettermark logo, he chose the option that we offered, with great creative potential.
We have become even more sure in our approach — to create not just a picture and a word, but a whole story and a plentiful of contexts for application.
We have become even more sure in our approach — to create not just a picture and a word, but a whole story and a plentiful of contexts for application.
What's the result?
We didn’t wait long and the first context for applying the brand identity was the website.
You know, any corporate style should be looked at not statically, but dynamically, because life is an ever-changing kaleidoscope of events.
By the way, we have already created a website. Go watch it, you'll love it!
Link to the case study.
You know, any corporate style should be looked at not statically, but dynamically, because life is an ever-changing kaleidoscope of events.
By the way, we have already created a website. Go watch it, you'll love it!
Link to the case study.
Website concept
We’ll have a 30 minute call to discuss your task and answer your questions. We will send you a presentation with similar cases and approximate costs
ㅤㅤㅤGet a personal commercial offer for your task
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management and creative
Timofey Beloglazov
сreative
Aleksey Komissarov
The project was developed by
сreative
Valentin Revutsky
design
Sasha Volik
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DVIGA’s CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
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DVIGA’s CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
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