A website for an apartment complex where sophisticated people immersed in theater and film culture will want to live
Brynner —
Residential Complex
It happens that it’s easy to find a real connection and mutual understanding with people. As they say in contemporary language — "match happened". And we, besides the fact that we are serious people, are also being progressive, so we will leave it like this;)
Aura Development is a real estate developer company, which we have been cooperating with for several years within the framework of many branding projects. You will see bright websites for residential complexes: Snegiri, Aura, Nobel, Snegiri 2 and Bering. These projects are our joint pride.
Aura Development is a real estate developer company, which we have been cooperating with for several years within the framework of many branding projects. You will see bright websites for residential complexes: Snegiri, Aura, Nobel, Snegiri 2 and Bering. These projects are our joint pride.
(About the project)
Website development
Expertise
The developer approached us with a blueprint of the house, a catchy sounding name, and a photo of Brynner. There was no logo, branding or other semantic or visual concept at the initial stage.
However, the energy, openness and seriousness of purpose that characterizes our long-term partners allowed all of us to move forward with confidence.
However, the energy, openness and seriousness of purpose that characterizes our long-term partners allowed all of us to move forward with confidence.
Sources
Our challenge was to create a website for a future housing estate, where people who associate themselves with refined culture of theater and cinema will be eager to live. The name of the project is telling and iconic. It was decided to name the house in honor of the Oscar-winning Hollywood actor Yul Brynner, who was born in our city.
Challenge
The first thing our company did was to brainstorm vigorously. We were thinking through the idea of a future residential complex.
As you remember, we had a name and a rough understanding of what the house would technically be like. Therefore, when developing the website, we left some space for refinements.
So, working on a project for digital space, we helped our customers to finalize the positioning and image of the house itself. It was interesting.
As you remember, we had a name and a rough understanding of what the house would technically be like. Therefore, when developing the website, we left some space for refinements.
So, working on a project for digital space, we helped our customers to finalize the positioning and image of the house itself. It was interesting.
Concept creation
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Discuss the project
To form the concept of the house, we deepened into the life story of Yul Brynner with the entire team. In the process of analysis, we discovered fascinating facts not even about Brynner’s life, but about his family’s journey:
The Story
- Brynner’s grandfather is a Swiss who moved to the Primorsky region;
- Brynner Sr.'s family was behind the founding of many businesses throughout the region;
- members of the Brynner family even have their own crypt in Primorsky Krai;
- one of the towns in our region was founded on the basis of the Brynner mining enterprise.
The Brynner family is famous and respected, and Yul is a Hollywood actor. The decision came by itself. We built the whole concept of our site on the basis of famous artist films. The titles of the site sections are the real names of his movies. The whole house is wrapped in the romance of theater and cinema. You are the main actor, the house is your stage.
The idea
Going in and "scrolling" is a distinct pleasure. The whole animation of the site looks like a constantly changing movie film. One story is smoothly replaced by another - this is how you move through the sections of the site.
The red envelope of the Oscar ceremony, a clear visual description of the concept of the house, rare photos of handsome Brynner - that's exactly what you should come and see this site for:).
The red envelope of the Oscar ceremony, a clear visual description of the concept of the house, rare photos of handsome Brynner - that's exactly what you should come and see this site for:).
Animation
This is our special pride. We have improved the Apartment Selector significantly, making it more logical, engaging and user-friendly for everybody with any level of computer skills.
Exploring floors and apartment layouts has become a fun game that will help you try on the life you dream of.
Exploring floors and apartment layouts has become a fun game that will help you try on the life you dream of.
Choice of apartments
By the way, most of the apartments have already been sold!
For the last couple of years DVIGA has been working a lot with real estate developers. We don’t say that this is our main specialization, but we can say with confidence that we make websites where apartments are sold in less than half a year.
And we are not talking about houses with budget studios. In this case apartments are sold much faster. We are talking about higher quality projects of comfort and business class with high checks on living space.
And we are not talking about houses with budget studios. In this case apartments are sold much faster. We are talking about higher quality projects of comfort and business class with high checks on living space.
Marketing for real estate developers
management and analytics
Timofey Beloglazov
design and layout
Elena Bobina
design and layout
Sasha Kolomeyets
web development
Vladislav Umrikhin
assistant manager
Alina Babich
The project was supervised by
project management
Valentin Revutsky
web development
Gordey Vasiliev
text and case structure
Maxim Ivanyuta
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DVIGA’s CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
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DVIGA’s CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
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