A recognizable image for successful advertising campaigns
Advertising and Key Visual
We have 10 years of practical experience in marketing and web development
50+
International Design awards (CSSDA, Behance, awwwards, etc.)
3
CSS Design Awards. For us designers, — it’s like Oscars for actors
«Site of the Day»
About the service
Key Visual is an advertising concept for promoting a product, brand or service.
Key Visual helps to stand out from competitors, convey the core values of the brand and evoke emotions in the audience. It is used in all advertising materials and communication channels of the company.
The choice of Key Visual is an important aspect of the advertising strategy, since it is what the audience will encounter throughout the advertising campaign and the entire life of the product.
The choice of Key Visual is an important aspect of the advertising strategy, since it is what the audience will encounter throughout the advertising campaign and the entire life of the product.
Key Visual is needed to
Connect the advertisement with the general perception of the brand
Thanks to that the consumer will recognise the brand each time they see the advertisement.
(03)
Maintain the united way of communications
Make the visual system independent of the way of delivering the information: television, radio, the Internet or polygraphy.
(04)
Convey the emotional message to the target audience
(02)
The advertisement will be remembered and it will form a connection between the brand and the customer.
Convey the idea of an advertising campaign
Key Visual makes the idea clear for the consumer.
(01)
You receive not just an advertising banner, but a scalable creative concept: an idea, a bright message, a catchy slogan, and implementation options on different printed materials.
"
DVIGA CEO
Timofey Beloglazov
People perceive up to 90% of information visually, so a bright concept does not only attract attention, but also forms a lasting association with your product and brand.
Key Visual development stages:
(01)
We carry out a brief, study competitors
We determine areas for further work and form a detailed brief, including the goals and objectives of the campaign, key ideas, the nature of the design and distribution channels.
(02)
We generate ideas for future advertising in a workshop format
First, we generate concepts within the team, organize a battle of ideas, and then present and defend the final result.
(03)
We visualize
We create sketches of 2 concepts for the advertising campaign.
(04)
We expand the concept
We finalize one of the concepts, refine it based on comments, increase the number of images and layouts for different target audience groups, and adapt it to different formats.
Get a personalized quote for your task
Schedule a 30-minute call with us to discuss your project and answer any questions you may have. Following our conversation, we'll provide you with a presentation showcasing similar case studies and a cost estimate.
Аdaptation
Key visual adaptation is possible for any channel:
Digital
01
Outdoor advertising
02
POS materials and other media, depending on your chosen communication strategy
03
We win Russian and international design and web development competitions
Awards
Order a website from those who are deeply immersed in marketing
50
Total number of awards
CSS Design Awards
Awwwards
Behance
Awwwards
Behance
and others
Average review rating
CSS Design Awards
4
for designers is like an Oscar for actors
«Site of the Day»
40
from the international jury
Special Kudos
Website of the day (with a condominium website)
View All Awards
We win Russian and international design and web development competitions
Order a website from those who are deeply immersed in marketing
cases
Real Estate
Kenon Riviera – Residential Complex Advertising Campaign
Real Estate
Building
Aksios Engineering – Full Cycle Engineering company Website
Logistics
Meridian Line Transport – Website & Brand Identity Development
Real Estate
Why business owners around the world choose us among hundreds of other agencies
Our advantages
We respond within 60 minutes during working hours.
We solve business problems
We report on each stage of brand identity development
We report on each stage of brand identity development
When developing a brand identity, we rely on marketing research of the audience, competitors and your product. Therefore, your brand will become stronger, and business results will improve.
We take on the entire process of positioning developing
From you we only need answers to questions at the beginning of cooperation and approval of ready-made concepts at the end of the project.
We do only those works that are necessary for implementation. We do not inflate the deadlines and budget.
DVIGA CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
DVIGA has a robust background in marketing, design, web development, and business
About DVIGA: Award-Winning Digital Agency
(Publications)
We publish expert articles in Mass Media on a regular basis.
Read our blog
How to multiply your business performance using Customer Development
How to write a value proposition correctly
How to find an approach to your target audience
Marketing - this is why?
10 things to think about before launching your online store
A website on Tilda can cost from 250,000 to 1.5 million rubles
Team
Who will work on your project
Project manager
Your main friend and partner. They answer questions, present all stages of work, and collect edits. They make the work process as comfortable as possible for you.
Copywriters
They study your business and your clients, write sales texts, convey your values and unique advantages. They are responsible for the quality of the text.
Designers
They research the market in search of creative solutions, create a unique design and animation on your website and technically set it up. They are responsible for the convenience and appearance of the website.
Marketer
He is the head of the project. He conducts deep analysis of the market, business and target audience to make a website that solves your problem. He is responsible for the quality of the website and ensures that the result meets your expectations.
Frequent questions
FAQ
Key Visual is the central image that helps to create a recognizable visual style for the brand and enhances the perception of advertising messages, attracting the attention of the audience.
Key Visual is not just a sign or symbol, but an overall image that conveys the atmosphere and values of the brand, uniting all marketing materials into a single visual concept.
Key Visual includes unique visual attributes such as colors, fonts, graphics, symbols and images that reflect the personality and values of the brand.
Usually, it takes four to six weeks to develop a Key Visual, depending on the difficulty level of the project and the number of approvals required.
The process starts with brand research and market analysis, then concepts and sketches are created, details are agreed upon, and one of the options is finalized for adaptation to different formats.
Of course, the customer’s participation at all stages is important for creating an accurate and effective image. We discuss each concept and collect feedback.
Key Visual is adaptable to all advertising channels, from digital platforms and social media to outdoor advertising, packaging and printed materials
We create Key Visuals with different platforms and formats in mind, ensuring they are adaptable to digital media, printing, social media and other advertising channels so they remain effective in all conditions.
We take into account all your wishes and refine the chosen concept until the desired result is achieved. It is important that Key Visual exactly meets your expectations.
The cost of development depends on the difficulty level of the project, the number of concepts and adaptations to different formats. We will provide you with a transparent estimate after filling in the application form.
Testimonials
Our clients consistently express satisfaction and are eager to share their feedback
Excellent communication and top-class service
I have had the pleasure of working with DVIGA and can confidently say that they have exceeded my expectations… (Read more)Andy ZenkevichCEO, Getacopywriter.com
Innovative ideas that distinguish us from the rest
We got an up-to-date and user-friendly corporate website: structured, concise, and eye-catching… (Read more)Igor TimofeyevIT Director, OJSC Vladmorrybport
Quality approach to task fulfillmentAt every stage of the project, your team displayed high professionalism in tackling our complex tasks. The result is a vibrant and informative website, a perfect tool for attracting tourists to our region… (Read more)
Olga GurevichDirector of ANO TIC PK
Highly functional and user-friendly
You have succeeded in making our company's website accessible and practical for visitors. Thanks to your work, our new website is dynamic, up-to-date, and adaptive. The preferences of each company department were considered… (Read more)Alexei SysoyevGeneral Director of LLC Vostokcement
Quality website creation tailored to unique product features
We are satisfied with your team's quality approach to website creation. The unique features of the product were taken into account and reflected on the website. It turned out to be summery, hot, and a bit crazy… (Read more)Yekaterina KotlyarHead of Marketing, Slavda
