is a manufacturer of unique hand held fire extinguishers. The company has introduced two types of fire-extinguishing aerosol generators of 50 second and 80 second action to the russian market.
The client made a nice product, but at the same time did not understand how to highlight it on store shelves and convey all the main advantages to the potential buyer. Our challenges in this case was to maintain a clear corporate identity for the new company and to develop bright packaging for their product.
We started with a corporate identity. The company was new on the market, so it was very important to make the right impression on the customers. When we designed the logo decided to use understandable images that accurately reflect the type of product which company produces. The main task of the product is to extinguish the fire. For clarity of perception put understandable images - a shield and a flame, thereby immediately making it clear the key purpose of the offered products.
For further convenience of working with corporate identity, we have developed a guide and prepared layouts for the main supposed “carriers” of this style - from a business card to a wall calendar for partners.
The innovativeness and uniqueness of the product have awakened the desire to find an opportunity to clearly reflect these qualities in the packaging. During the development, we studied hundreds of different types of packaging for major brands in various fields from electronics to food manufacturers.
We offered the client several packaging options from more concise ones with an emphasis on the product to more complex models.
The final look of the packaging is realized in red and black tones with flame elements and a viewing window for product demonstration. One side of the package was provided with clear instructions for successful usage of the product.